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New Assura + Protect website launches

by | Jul 31, 2023

Assura + Protect has launched Dividend Life, a transformational Life Insurance product that provides “Better Cover, Longer” to ensure that you will be covered for any major life changes that may happen. Dividend Life provides Term and Multi-Claim Critical Illness Cover with 200% Multi-Claim Critical Illness and Dual Life protection.

The launch of Dividend Life was accompanied by the launch of our brand new website,, which features a modern design that is easy to navigate, provides a user-friendly experience, in addition to quick access to all of our transformational Life Insurance products and services.

The Life Insurance section provides further information about our Term Life, Multi-Claim Critical Illness, and Dual Life products, in addition to our Product Guide.

The Best Fit Cover section features our Dividend Term Life & Critical Illness Multi-Claim Benefit Calculator to help you choose the level of protection you need, add any different conditions or claim scenarios, and review potential benefits and total cover available; our Robo Advisor, Annabel, who will help you establish your individual life protection needs, optimise protection and policy selection, find you cost-effective premiums, and provide you with a personal, bespoke Life Cover Report; and our Quick Quote form which you can use to discover your best fit cover.

The Membership Benefits section includes information on Annabel Rewards, our membership rewards scheme that includes Life Empowered membership benefits.

Discover more about Assura + Protect on our About Us page. Review the Frequently Asked Questions to answer any queries you may have, take a few moments to read the informative insights from our Assura Insights blog, learn more about us and our Life Empowering products in the Video Library, or get in contact via Contact Us page our to arrange a new transformational Life Insurance policy.

Learn more about Assura + Protect and Dividend Life

To learn more about the launch of Dividend Life, the new Assura + Protect website, and all of the features it has to offer, please read our press release here: Assura Protect Dividend Life – Press Release.

Additionally, see how Dividend Life Cover, Benefits & Premiums compare to national U.K. life insurers and get a complimentary quote.

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